Introducing Criba
Your life is fragmented.
Criba connects it.
criba (n.) — to sieve. We sieve across your everyday platforms and find your calendar worthy events.
Life is fragmented and happens across every platform you're on — scattered, buried, easy to miss. Criba brings it together and places it on your calendar, with your approval.
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The problem
The meeting was confirmed over WhatsApp. Your calendar has no idea. You find out when someone asks why you didn't show.
The deadline was buried in paragraph four of a long email you skimmed at 11pm. It passed while you were handling everything else.
The RSVP was in an iMessage thread. You meant to add it to your calendar. You didn't. Now it's the morning of and you're scrambling.
You are the connective tissue between every channel, every app, every thread. That cognitive load belongs to software — not you.
Who Criba is for
The parent
Nothing falls through.School dates, sports schedules, volunteer signups — captured from every newsletter and group chat before you even think to look.
The executive
Your calendar reflects reality.Commitments made over text, plans confirmed via WhatsApp, follow-ups buried in email — all surfaced, all organized.
The founder
Close more, miss less.Investor meetings, client calls, partnership follow-ups — Criba catches what slips through the cracks when you're moving fast.
The caregiver
One less thing to track.Appointments, check-ins, family plans — Criba monitors every channel so your attention stays where it matters most.
How it works
Connects your channels
Gmail, WhatsApp, and iMessage in one place. You connect once. Criba handles the rest.
Surfaces what matters
AI identifies dates, commitments, and plans across all your messages — without you having to search.
You stay in control
Schedule your time to receive a list of events to add to your calendar — a simple add or dismiss, every day.
Gets smarter over time
Tell Criba what not to surface. It learns your preferences and refines with every interaction.
Privacy
Criba.
Remembers nothing.
Criba takes events from your everyday platforms and adds them to your calendar — with your approval. Here's exactly what that means, plainly and not buried in a terms of service: Criba extracts calendar events, then forgets the messages.
01 — Content
We never store your messages.
Criba reads your messages, extracts calendar events, then forgets the messages. It never saves "Sarah texted you about the dentist." It only saves "Dentist appointment, Tuesday 3pm" — and only until you approve or dismiss it. Your content stays in Gmail, WhatsApp, and iMessage where it belongs.
02 — Training
Your messages never train our AI. Ever.
This is what made people distrust Siri and Google Assistant — their conversations were used to improve the product. Criba's AI processes your messages in the moment and discards them. Your life does not become someone else's training data. Period.
03 — Sharing
We never sell or share anything.
No ad targeting. No third party data sharing. No selling anonymised data — not even data that's been stripped of your name. Criba has one business model: you pay for the product. That's it. Your data is not the product.
Think of it this way
Criba is like a personal chef who comes to your house.
They open your fridge, cook your meal, clean up.
They don't take photos of what's in your fridge.
They don't tell anyone what you eat.
They don't keep a copy of your grocery list.
They just do the job and leave.
“I missed my daughter's gallery walk because the date was buried in a newsletter I'd already archived. That was the last time.”
The moment Criba was born